About us

Luire -  for women are in love with, obsessed beyond measure and mad about one thing - that is diamonds. We were inspired by this boundless love that women have for this brilliant rock 

Welcome to Luire: Your Destination for Quirky and Fabulous Lab-Grown Diamonds.

Our store

At Luire, we believe that diamonds are not just accessories; they are expressions of personality, passion, and individuality. Our journey begins with the dream to bring a touch of elegance and glamour to the vibrant city of Ahmedabad. We are excited to introduce our brand-new retail store, a haven for those who are captivated by the allure of diamonds.

Luire is not just a jewelry store; it’s a place where dreams are adorned with the sparkle of lab-grown diamonds. We invite you to explore, express, and elevate your style with our captivating creations. Visit us at our Ahmedabad store and let the diamonds do the talking.

A collection for everyone

Our collection is more than just a jewelry store; it’s an embodiment of quirkiness, youthfulness, and pure, unadulterated fun. Designed exclusively for women who adore diamonds and are absolutely mad about them, Luire is here to make your diamond dreams come true.

Discover an exquisite array of earrings, rings, engagement bands for both men and women, bangles, bracelets, tennis bracelets, pendants, necklaces, and more. Our designs are as unique as you are, and they are created to match your vibrant spirit and personality.

Come, experience the world of Luire – where diamonds meet quirkiness, where elegance meets youthfulness, and where every piece tells a story. Your love for diamonds deserves nothing less than Luire.

Our online store

Our online store gives you a seamless experience of shopping for lab grown diamond jewellery at your convenience anywhere in India. With continually updated product lines, they give you access to the latest at the best prices.


Just like real diamonds, lab grown diamonds also come with certification. Luire diamonds are SGL certified. Our experts handpick the brightest of the rocks to make you shine.

Ethically Sourced and Sustainable Diamonds of the Future

What sets us apart is our commitment to sustainability and innovation. We exclusively offer lab-grown diamonds, ethically sourced and crafted to perfection. With a diverse range of over 500 pieces of diamond jewelry, we have something to enchant every diamond lover.

Luire by Lakhtarwala

Luire by Lakhtarwala


Luire is a venture of Lakhtarwala Group, a known and trusted jewellery brand since 1950. LW Jewels gold and diamond jewellery has found the trust and preference in wholesale and retail jewellery market across India. Our seven storied retail store is located at Swagat Crossroads, CG Road, Ahmedabad.

Know More About Lakhtarwala Jewellers Pvt. Ltd. (Since 1950)

Lakhtarwala wholesale - A legacy in Gold: Lakhtarwala Jewellers

Lakhtarwala Jewellers, a family-owned business spanning three generations, has been a leading wholesaler of real gold and diamond jewelry in India since 1950. Our journey began in the town of Lakhtar, near Ahmedabad, Gujarat.

Generations of Expertise:

Mr. Bhupendra Soni, our founder, laid the foundation with his unwavering values and continues to guide us with his wisdom.

Mr. Hitesh B. Soni, with over 30 years of experience, possesses an exceptional eye for craftsmanship and design, ensuring our collections are timeless and meet evolving customer preferences.

Mr. Harshit H. Soni, a third-generation jeweler with an MBA and HRD Antwerp diamond grading certification, brings a fresh perspective while upholding our heritage and understanding market trends.

Lakhtarwala retail - a contemporary jewellery store for today’s men & women

Towering over Ahmedabad's vibrant CG Road, Lakhtarwala Jewellers offers an unparalleled shopping experience across a magnificent seven-story haven, each floor unfolds a curated collection tailored to your desires.

The store offers an unparalleled shopping experience for jewellery buyers. The floors are each dedicated to everyday jewellery, bridal jewellery, antique bridal collection and diamond jewellery for everyday and weddings.

Lakhtarwala goes beyond simply offering exquisite jewelry. Our commitment extends to impeccable craftsmanship. Our skilled artisans pour their passion into every piece, ensuring the highest quality and a timeless legacy. Unwavering trust is a cornerstone of our philosophy. We prioritize transparency and utilize industry-leading certifications for both gold and diamonds, guaranteeing your complete confidence.

Finally, our dedicated team provides exceptional customer service, ensuring a truly unforgettable shopping experience. Visit Lakhtarwala Jewellers on CG Road, Ahmedabad, and discover a world where jewelry is more than an adornment, it's an expression of your unique story. 

Specialty & Craftsmanship

Exquisite Designs for Every Occasion:

Lakhtarwala Jewellers offers a dazzling array of gold and diamond jewelry, catering to diverse tastes and budgets.

Bridal Jewelry: From breathtaking antique pieces in gold, gold with meenakari, and gemstone combinations to contemporary designs, we have the perfect set for your special day. Our collections are constantly refreshed to ensure you find the latest trends.

Everyday Gold Jewelry: We were among the first to recognize the shift towards lighter, contemporary gold jewelry for everyday wear. Our designs resonate with the modern Indian woman.

Diamond Jewelry: We specialize in sourcing high-quality diamonds, offering a range from stunning bridal sets to delicate solitaires and everyday wear pieces. All diamonds come with the highest IGI certification.

Men's Jewelry: Lakhtarwala Jewellers has been a leading supplier of men's gold jewelry for generations. We offer a variety of rings, chains, bracelets, and more.

Amdavadi Gold Chains: Renowned for their finesse and comfort, our handmade Amdavadi gold chains are a timeless classic. Values Since 1950

The Lakhtarwala Promise:

Trust: We are committed to uncompromising quality and transparency. Our gold and diamonds are certified by the industry's leading bodies.

Team: We value our people and nurture a positive, collaborative work environment.

Relationships: Over 70 years, we have built strong relationships with business partners, suppliers, customers, and craftspeople. These connections are our foundation for continued success.

Craftsmanship: We believe in creating beautiful, high-quality jewelry that we would be proud to own ourselves. We are committed to supporting the "Make in India" initiative.